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  • Writer's pictureShehab Ahmed

15 Must-Know Terms in Digital Marketing

The digital marketing field is full of terms and jargons you need to know to help you perform your job better.

Digital marketing is the umbrella that entails many terms every digital marketer must know to keep up with conversations, share with your team, or even communicate with other digital marketers.

Digital Marketing terms
Digital Marketing terms

So GOODZii compiled a list of top digital marketing terms that are beneficial to those starting their career in digital marketing, or even experienced professionals who want to be updated regularly.

1- Target Audience

A group of people who are interested in what your company offers. Those people are your potential customers who could benefit from your products or services. Marketers who want their marketing endeavors to succeed, they must define the target audience clearly.

2- Copywriting & Content Writing

These are a bit trickier, and people always get confused between them. They may sound similar, however, they are different in terms of content. Content writing is longer than copywriting, and its aim is to create brand awareness and engage with the audience. On the other side, copywriting is a more persuasive form of content that aims to generate sales.

"Content is the real king" – Goodzii fam

3- Evergreen Content

It is a type of content that stays fresh for readers over a long period of time. Evergreen content is useful, readable, and covers important topics. It has a value at any time and doesn’t have an export date like time-sensitive campaigns. Take this blog post as an example, it is indeed evergreen content!

4- User-generated Content (UGC)

Content that your fans or followers created about your product or service. This type of content is crucial for brand positioning and builds trust and credibility around your brand. It is one of the most successful tactics that takes brands to the next level.

5- CTA or Call-to-Action

It is a very powerful sentence that prompts your advice to take action immediately. No piece of content is complete without a defined CTA that tells your audience what you want from them- buy something, subscribe to something, sign up for something, it is your call.

6- Organic Traffic

It is those visitors who come to your website from unpaid sources, such as Google. It is the result of inbound marketing and SEO efforts, unlike paid traffic where visitors come as a result of a paid search campaign on Google for example.

7- A/B Testing AKA Split Testing

It is the process of testing two versions of digital content to decide which version works the best. For instance, try writing two similar pieces of content with different CTAs, one with a CTA (SUBSCRIBE NOW), and one with (GET 30% OFF) to know which one has the better chance of getting the desired action.

8- Search Engine Optimization (SEO)

Do you remember when you were searching today for must-know terms in the digital marketing field? Our website appears right? That’s SEO.

It is the process of using the right keywords so your business can organically rank in search engines. It is crucial to have a good SEO strategy so whenever people search on google for something related to your business, your website page appears in the search engine result page AKA (SERP) which in return will increase your website traffic.

9- Search Engine Marketing (SEM)

In its simplest definition, SEM is the process of increasing visibility and traffic to your website using SEO and paid advertisement, such as Google ads.

10- Conversion Rate (CVR) %

Conversion rate is how many people take the desired action, in other words, the number of people who completed a purchase on your website out of the total number of visitors.

11- Engagement Rate

Engagement rate is a clear indicator if a business is doing well or not. It shows how interested your audience is in your page or content through likes, comments, and shares. It is a crucial social media metric to measure the success of your brand.

12- Bounce Rate

Bounce rate is how many people left immediately after visiting your website. It means that the visitor left without making any interaction or even visiting a second page. Bounce rate can affect your website badly, thus you must consider keeping a low bounce rate.

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