New Instagram Size Guidelines in 2025: What You Need to Know

With Instagram constantly evolving, staying updated with the latest size requirements for posts, Stories, and ads is crucial for maintaining the quality of your content. In 2025, Instagram has made some adjustments to its image and video size guidelines, which means you’ll need to optimize your visuals to fit the new dimensions for better engagement and performance.

Here’s a breakdown of the updated size guidelines for 2025:

1. Instagram Feed Posts

Image Size (Square): 1080 x 1080 pixels (1:1 aspect ratio)
Image Size (Portrait): 1080 x 1350 pixels (4:5 aspect ratio)
Image Size (Landscape): 1080 x 566 pixels (1.91:1 aspect ratio)
Video Size (Square): 1080 x 1080 pixels
Video Size (Portrait): 1080 x 1350 pixels
Video Size (Landscape): 1080 x 566 pixels

2. Instagram Stories

Instagram Stories have always been about full-screen, vertical content, and in 2025, the platform continues to prioritize mobile-first viewing experiences.

Image Size for Stories: 1080 x 1920 pixels (9:16 aspect ratio)
Video Size for Stories: 1080 x 1920 pixels (9:16 aspect ratio)

To avoid the risk of pixelation or blurry visuals, it's essential to upload your images and videos at these resolutions.

3. Instagram Reels

Reels are an increasingly important feature on Instagram, and with their continued growth in 2025, making sure your videos are optimized for maximum impact is essential.

Reel Video Size: 1080 x 1920 pixels (9:16 aspect ratio)
Reel Length: Up to 90 seconds (maximum)

As with Stories, the 9:16 aspect ratio is ideal for a full-screen viewing experience. Keep your video content engaging and high-quality to make the most of Instagram Reels.

4. Instagram Carousel Posts

Carousel posts, which allow you to share multiple images or videos in one post, have become a key feature for engaging audiences. To ensure your content fits properly across all slides:

Image/Video Size (Carousel): 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait)
Video Length (Carousel): 60 seconds per video

For the best user experience, ensure that all the images or videos in a carousel post follow the same aspect ratio.

5. Instagram Ads

When running Instagram ads, it's essential to follow the recommended sizes to ensure that your ads appear properly across all placements (Feed, Stories, Explore, etc.).

Feed Ads (Image): 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait)
Feed Ads (Video): 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait)
Story Ads (Image or Video): 1080 x 1920 pixels (9:16 aspect ratio)

6. Instagram Profile Picture

Your Instagram profile picture remains a key element of your branding on the platform. While the display is round, you should upload a square image for optimal resolution.

Profile Picture Size: 320 x 320 pixels (Square)

Why Size Matters on Instagram in 2025

Adhering to the correct size requirements ensures your content appears sharp and clear, preventing issues such as cropping, distortion, or pixelation. Properly sized images and videos are more likely to gain attention, increase engagement, and fit well within the platform’s layout, resulting in a better user experience for your followers.

Tip: Always check Instagram’s latest updates for any changes in size guidelines to stay ahead of the curve and keep your content looking professional!

This section will help users understand the new Instagram size guidelines and why they are important for ensuring high-quality content in 2025.

Instagram Grid Posts

In 2025, Instagram has adjusted the recommended size for grid posts to better fit the profile’s layout. To ensure your posts look their best in your feed and maintain consistency across your profile, follow the updated guidelines for grid images.

Image Size (Grid Posts): 1080 x 1350 pixels (Portrait aspect ratio, 4:5 ratio)

This change allows for larger images within the profile grid, providing a more impactful visual experience. The new portrait size works well in the grid layout, making your photos stand out even more.