What a Marketer needs to know about TikTok Statistics
TikTok, AKA, the Phenomenon
You Call it TikTok, Goodzii calls it a social media PHENOMENON, and that isn’t for nothing! TikTok has introduced another level of rapid growth among the world’s most used social media platforms, and now it is officially ranking the THIRD in the top five social media networks (Facebook - Instagram - TikTok - Snapchat - Twitter).
In this article, Goodzii will take you on a tour through the growing statistics of TikTok in 2023 and over the past few years.
TikTok Statistics over the past few years
Along with the Covid-19 pandemic, the TikTok platform’s popularity has grown and the percentage of usage has doubled, and that growth has continued to this day, and is expected to continue for the upcoming few years.
TikTok was first created in China - 2016, and kept an acceptable growth percentage until 2019 & 2020, the app was downloaded nearly 693 million times in 2019, and 850 million times in 2020.
What about checking the numbers in a wider depth? Let’s see the cumulative number of TikTok App Downloads over the years.
In 2017, TikTok reached a number of 68 million downloads, a great start for a new lip-syncing, dancing and short videos platform. In the following year, 2018, the TikTok statistics for downloads reached 200 million downloads, which means the growth was more than double!
In 2019, the Covid-19 pandemic and the quarantine conditions flattened the road for TikTok to score its unprecedented success, as the TikTok downloads reached a cumulative number of 857 million downloads.
From this point on, the cumulative number kept rapidly increasing, it reached 1.570 billion downloads of the app in 2020.
In 2021, the total number of downloads has doubled again to reach a cumulative number of 2.560 billion downloads. And finally the number reached 3.301 billion downloads in late 2022.
TikTok Active users over the years
However not all the downloads have to turn into a permanent user experience, but TikTok has managed to maintain a high number of active users.
TikTok platform has reached 1.6 BILLION active users in late 2022, and is expected to reach a wider audience base throughout this year to reach nearly 1.8 billion active users at the end of 2023.
As a marketer, you have to be aware of the TikTok statistics over the current year.
TikTok Statistics over 2023 “ For Marketers”
As a marketer or business owner, you need to be on TikTok right now. The number of audience on TikTok is massively increasing, and accordingly the number of audience you can address over the app.
It’s reported by Google’s vice president that 40% of the young-aged social media users prefer TikTok and Instagram when looking for a specific place, instead of using the normal search over the Google search engine and Google maps.
Also, TikTok has scored the 4th rank in user engagement on user generated content campaigns, which makes it a super active environment to make your marketing campaign and expect good interaction and results.
As a result, the percentage of marketers using TikTok has increased by 15%. According to the latest Hubsbot declarations.
Why should TikTok be a main platform in your marketing strategy?
It’s much easier to make your content go viral on TikTok than most of the other video-hosting platforms. Or let’s speak numbers, the content of a beginner influencer has an average views of 38,517.
If your products or services are directed to Gen Z, TikTok will be the perfect platform for that, as 62% of this generation are recorded to spend most of their time on TikTok. The dominant age group on TikTok is from 18 to 24 years old.
Also, using TikTok for marketing purposes costs you less than the marketing campaigns on other platforms. You can find that the Cost Per Message for a TikTok advertisement costs you less than half of the same message’s cost on Instagram, and only costs you the third of the cost of the same message on Twitter.
Are you Interested in TikTok marketing? Wait for Goodzii’s next article on TikTok Marketing tactics.