Why are Gen Z using TikTok as a search engine over Google?
For the past 20 years, Google has been known as an irreplaceable search engine, but according to the surprising new statistics, 40% of Gen-Z users prefer using TikTok to Google as a search engine, and you must be wondering now, how Tiktok has been transformed from a social media platform into a search engine, especially for Gen-Z? Here are some the reasons from Goodzii’s point of view:
Gen Z prefers fast browsing:
According to recent research, It has been found that the Gen Z attention span is only 8 seconds. Gen Z wants to access information quickly, and always pays attention to the short and to the point information. The average 10 seconds videos on TikTok are the source of information they prefer, rather than the long articles they usually find on Google.
TikTok is a Video Sharing platform
TikTok is a social media platform with a huge number of videos on all the aspects of life, starting from entertainment videos, dancing, and music to fashion, cooking and how to do it yourself videos, that what makes it an interesting source of information for Gen Z, especially that when you are searching for specific topics like the latest trends of makeup or a food recipe, It would be more useful to watch a video tutorial for them, rather that reading an article on Google.
TikTok has unique algorithm
TikTok is known for its successful algorithm that enables the users to get faster results than Google. TikTok records your preferences and suggests content accordingly. Tiktok shows only the content that the user is interested in, and this can be considered as a very successful feature.
Google is currently making changes to their platform to keep up with Gen z preferences regarding search engines.
Google is still the primary search engine, but as more and more Gen Z users prefer depending on TikTok as a search engine, in Goodzii we advise marketers to take advantage of this, and make some changes to their current digital marketing strategies.
Keeping up with the latest trends is the key to success. You should understand your audience behavior, adapt to their new preferences and always stay up to date with them.